REMINDER: we do have a complete and experienced 
Art Department in-house with several graphic artists on-staff -- we can create the necessary files for you if you aren't sure how to, or don't want to do this yourself.


Please contact us  if you have any questions!

Pantone Ink Matching System

For decades the printing industry has used the Pantone Matching System as the standard for making sure we are all using the right ink color for a given job. Pantone started with just our field, but has branched out to interior decorating and others.  Even tho we don't always run a job on a press (where we would use their guide book to mix the correct colors together to achieve a "PMS" match) - we do still use their color system as a point of referrence in design and digital printout calibrating.

Achieving picky matches with a logo, for instance, requires creating the art in a program like Adobe Illustrator that will allow you to use the Pantone system to assign specific colors.  There are many steps involved (more on this later as time permits!) - but for starters it's best to come look at our front counter swatch book to find the color you desire -- then, if we are creating your logo we will know what you want us to aim for -- or, if you are using Illustrator to make the art yourself, you will know what it will look like on paper (as new flatscreen monitors cannot be trusted to show a true picture, as they are backlit).  Below are a couple screen shots to illustrate how we pick our colors:

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This is what I mean by our
front counter's swatch book...
but you don't need to buy one
just to referrence a color,
come and pick from ours!

www.pantone.com

 locating the swatch chart in Adobe Illustrator CS4...

selecting a color that we can referrence in our front counter's ink book