REMINDER: we do have a complete and experienced Art Department in-house with several graphic artists on-staff -- we can create the necessary files for you if you aren't sure how to, or don't want to, do this yourself.
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CMYK is how color breaks down in full-color offset and digital printing, as well as on fancy copiers like the XeroxDocuColor. It stands for Cyan, Magenta, Yellow and Black -- the different ink and toner colors that are used to render out photographs and colored text.
When precise color is important we convert photos from the default of RGB to CMYK color mode, and for logos, single color illustrations and text, we start with a Pantone number, then convert it into CMYK -- making sure to que the job (from the ever powerful QuarkXpress) in CMYK color mode as well... the results are great when everything jumps through the right hoops!
In Adobe Illustrator, select just one color at a time (doing a grouping will typically produce some crazy results!) - then in the color palette, click on the drop down menu and choose CMYK (or use the little CMYK square - you can see it here under the 100% info...)
To convert an RGB raster image in Adobe Photoshop to CMYK color mode: